TOTAL AD IMPRESSIONS
GENERATED
INSIGHTS
We’ll show you how we scaled SEO, paid media and campaign visibility across a leading multi-brand automotive group.
One strategy. Multiple brands. Serious visibility growth.
Lumiq partnered with a multi-brand automotive group to turn scattered digital activity into a scalable growth machine across SEO, paid media, websites and reporting.
From smarter campaign segmentation and cleaner website journeys to lead generation, event campaigns and cross-brand visibility, the goal was simple: create a digital framework built to grow without the chaos.
TOTAL AD IMPRESSIONS
GENERATED
WEEKLY WEBSITE SESSIONS
PER KEY BRAND SITE
WEEKLY WEBSITE VIEWS
PER KEY BRAND SITE
TOTAL AD IMPRESSIONS
GENERATED
WEEKLY WEBSITE SESSIONS
PER KEY BRAND SITE
WEEKLY WEBSITE VIEWS
PER KEY BRAND SITE
The CLient
A multi-brand automotive group operating across several related vehicle, manufacturing and dealership brands.
With multiple websites, product lines, dealer locations, event campaigns and customer journeys to manage, the group needed a stronger digital marketing structure that could support both brand-level growth and group-wide marketing visibility.
The engagement required more than isolated campaign management. It required a scalable digital framework that could connect SEO, website architecture, paid media, event activity, enquiry generation and reporting into one clearer system.
THE CHALLENGE
A Growing Group Needed a More Scalable Digital Foundation
Lumiq developed a structured digital growth framework designed to support the group across three key areas:
Improving how each brand website was structured so users and search engines could better understand models, product categories, construction features, dealer pathways, event pages, support content and enquiry actions.
Creating clearer segmentation across awareness, traffic, lead generation, engagement and event campaigns so each campaign had a defined purpose and measurable role.
Strengthening the way performance was reviewed across websites, campaigns and customer actions, giving the group better visibility over what was driving traffic, engagement and enquiry opportunities.
Each site needed to support its own audience while still aligning with the wider group structure
Users needed clearer pathways from research and comparison through to dealer contact, enquiry and booking actions
The group needed a website structure that could support long-term organic visibility across models, features, dealers, events and support content
Paid media activity needed to be organised by objective, brand, event and customer intent
Automotive shows, expos and dealership activations required flexible campaign and landing page pathways
Paid media activity needed to be organised by objective, brand, event and customer intent
Strategy Section
This table outlines the strategic focus areas and corresponding public-facing explanations used to improve website structure, navigation, content accessibility, user experience and conversion pathways across a multi-brand digital ecosystem.
Product & Model Discovery
Creating clearer pathways for users
researching different models, ranges and product types
Construction & Feature Content
Supporting users who want to understand build quality, materials, engineering and product differences
Dealer & Location Pathways
Improving the way users find relevant dealer, location and enquiry information
Ownership & Support Content
Making warranty, servicing, FAQs and post-purchase information easier to access
Event &
Show Visibility
Creating a more flexible structure for upcoming shows, expos and campaign-specific activity
Conversion Pathways
Strengthening the journey from research pages through to enquiry, contact, booking and brochure actions
Internal Navigation
Improving how important pages connect across the website without making the structure feel complex to users
Multi-Brand Consistency
Developing a repeatable approach that could be adapted across several related websites
Reviewed website structures and mapped improved information architecture across key brand websites
Planned clearer routes between models, features, dealers, ownership content, events, contact and enquiry pages
Managed campaign activity across awareness, traffic, engagement, lead generation and event objectives
Developed a repeatable framework that could support multiple brands without forcing every site or campaign to look identical
Built campaign structures around major automotive shows, expos and dealership activations
Analysed campaign and website performance across multiple brands and reporting sources
