Drive awareness, traffic, leads and sales with paid social advertising across Meta, Facebook, Instagram and retargeting campaigns.
Reach the right audience with the right message.
Paid social is powerful because it allows your business to reach people before they are actively searching. Lumiq builds paid social campaigns that combine audience targeting, creative testing, campaign structure and tracking to support measurable outcomes.
We structure campaigns for awareness, traffic, engagement, leads, sales or retargeting. Each objective is chosen based on what the campaign needs to achieve and where the audience sits in the decision journey.
We build audiences based on demographics, interests, behaviours, locations and remarketing activity. This helps your paid social campaigns reach people who are more likely to notice, engage with or act on your message.
We test different messages, hooks, formats and visuals to identify what drives better performance. This helps improve campaign results by learning which creative angles are connecting with your audience.
We reconnect with users who have visited your site, engaged with content or interacted with previous ads. Retargeting keeps your business visible to warmer audiences and supports stronger conversion opportunities.
We monitor spend allocation across campaigns, audiences and creative to reduce waste and improve outcomes. This helps ensure budget is being used where it has the best chance of producing meaningful results.
We report on reach, traffic, leads, conversions, creative performance and next-step recommendations. This makes paid social performance easier to understand and easier to improve month by month.
Process / Approach
We start with the audience, offer and goal. From there, we build campaign structure, creative direction, targeting and tracking. Once campaigns are live, we monitor performance, refine audiences, test creative and optimise based on the actions that matter most.
Business Outcome
Paid social helps your business build visibility, generate interest and re-engage people who have already interacted with your brand. When connected to the right landing pages and tracking, it becomes a stronger part of your overall growth system.
Want better results from paid social?
Request a free audit and we’ll review where your campaign structure, creative or tracking can improve.
