Reach, engage and convert the right audience with Facebook and Instagram campaigns built around creative strategy, targeting, retargeting and measurable outcomes.
Campaigns built for awareness, leads and sales.
Meta Ads need more than boosted posts and broad targeting. Lumiq builds campaigns around audience intent, creative testing, campaign objectives and clear conversion pathways, helping businesses use Facebook and Instagram to generate attention, traffic, leads and sales.
We plan campaigns around awareness, traffic, leads, sales, retargeting or event-based objectives. This gives each campaign a clear purpose and ensures the structure supports the outcome your business is trying to achieve.
We shape ad concepts, hooks, messaging and formats that suit the audience and campaign goal. Strong creative direction helps your ads stand out, communicate value quickly and give people a clearer reason to engage.
We structure audiences around interests, behaviours, locations, customer segments and remarketing data. This helps your campaigns reach people who are more likely to care about your offer, brand or service.
We build Meta Instant Forms and website conversion campaigns designed to capture relevant enquiries. Each campaign is structured to balance ease of enquiry with the quality of information your team needs to follow up properly.
We reconnect with people who have visited your site, engaged with content or interacted with previous ads. This keeps your brand visible to warmer audiences and supports users who may need more touchpoints before converting.
We review creative, audiences, placements, budget allocation and conversion data to improve performance over time. This helps identify what is working, what needs to change and where the strongest opportunities exist.
Process / Approach
We start with your audience, offer and campaign objective. From there, we develop the campaign structure, creative direction, targeting and tracking requirements. Once campaigns are live, we monitor performance, test creative variations, refine audiences and report on the actions that matter most.
Business Outcome
Meta Ads help your business reach people earlier in the decision-making journey. With the right creative and structure, campaigns can build brand awareness, increase website traffic, generate enquiries and support stronger retargeting across your broader marketing activity.
Strengthen your paid social performance
Book a strategy call with Lumiq and let’s map the right campaign structure for your audience, offer and goals.
