Set up GA4, Google Tag Manager, conversion tracking and event measurement so your marketing performance is clearer, more reliable and easier to improve.
Know what is working, what is not, and where to improve.
Without accurate tracking, marketing decisions become guesswork. Lumiq helps businesses set up and review their analytics foundations so important actions like forms, calls, button clicks, purchases and campaign conversions can be measured properly.
We configure Google Analytics 4 so website activity and key events are captured correctly. This helps your business understand where users come from, how they behave and which actions they complete on the website.
We use GTM to manage tags, triggers and conversion events in a cleaner, more scalable way. This makes tracking easier to maintain and reduces the need to hard-code every tracking change into the website.
We track actions such as form submissions, phone clicks, email clicks, purchases and CTA clicks. These events help measure the actions that matter most to your business, not just page views and sessions.
We connect the right conversion actions to Google Ads so campaign performance is measured properly. This gives Google Ads better data for optimisation and gives your business clearer insight into paid media results.
We review or implement Meta Pixel tracking to support paid social reporting and retargeting. This helps Meta campaigns measure website actions and build stronger remarketing audiences over time.
We test events across the website to confirm data is firing, flowing and reporting accurately. This reduces the risk of broken tracking, duplicate events or misleading performance data.
Process / Approach
We audit your existing tracking, identify missing or unreliable events, map the actions that matter and configure the right tags. Once implemented, we test events across the website, confirm data is flowing and provide recommendations for reporting, campaign optimisation and ongoing measurement.
Business Outcome
Accurate tracking helps your business understand which channels, campaigns and pages are driving meaningful action. This supports smarter budget decisions, stronger reporting and more confident optimisation across SEO, Google Ads, Meta Ads and website performance.
Turn tracking into performance insight
Request a free audit and we’ll help identify what is missing, misfiring or unclear.
