WEBSITE VISITS YOY
UNIQUE WEBSITE VIEWS
DIRECTLY TRACKED ADS REVENUE
INSIGHTS
TCGroupAU operates in a fast-moving ecommerce category where customers search by product, set, card type, release, brand and availability. Lumiq helped strengthen the brand’s digital marketing performance across ecommerce SEO, Google Ads, product discovery, website engagement and revenue tracking.
TCGroupAU needed more than generic ecommerce marketing. The brand operates in a competitive collectables market where buyers search for specific trading card products, booster boxes, accessories, sealed products, new releases and high-demand categories.
Lumiq supported TCGroupAU by connecting SEO, Google Ads, product visibility, ecommerce tracking and reporting into a clearer growth framework. The goal was to help customers find the right products faster while giving the business stronger visibility over traffic, engagement, conversions and revenue.
WEBSITE SESSIONS
TOTAL USERS
GOOGLE ADS CLICKS
GOOGLE ADS CONVERSIONS
The CLient
TCGroupAU operates in a category where customer demand changes quickly. Product releases, limited availability, collector trends and search behaviour all influence how customers discover and purchase online.
The challenge was not simply generating more website traffic. The challenge was building a more structured digital marketing system that could support high-intent searches, large product catalogues, new releases, paid search activity and revenue-focused reporting.
THE CHALLENGE
Lumiq needed to support TCGroupAU across the full ecommerce journey, from product discovery through to website engagement, cart activity, checkout behaviour, purchases and revenue tracking.
This required a connected approach across ecommerce SEO, Google Ads, product page visibility, category pathways and performance reporting. The focus was on helping the business compete more effectively in search while making the customer journey easier to understand and optimise.
Lumiq developed a structured digital growth framework designed to support the group across three key areas:
We reviewed how customers search for trading card products, collectables, accessories, sealed products, booster boxes and new releases. The goal was to strengthen visibility across high-intent ecommerce searches and support better product discovery.
Google Ads activity was structured around search demand, customer intent and ecommerce conversion behaviour. This allowed paid media to support both product visibility and measurable conversion outcomes.
Website and campaign performance were reviewed through ecommerce actions including product views, add-to-cart activity, checkout behaviour, purchases and tracked revenue. This gave the business clearer visibility over what was driving meaningful outcomes.
TCGroupAU is a specialist ecommerce retailer in the collectables and trading card market, offering Pokémon, One Piece, sealed products, accessories, graded card storage, binders, sleeves, mystery boxes and related products.
The business needed a more structured digital marketing framework across SEO, Google Ads, ecommerce tracking, product discovery and reporting.
The collectables market is highly competitive and fast-moving, with customer demand often driven by new releases, product availability, collector interest and specific search behaviour.
There was a clear opportunity to connect search visibility, paid media and product pathways into a stronger ecommerce growth system.
The priority was not just increasing traffic. It was improving how customers found products, engaged with the website and moved towards purchase.
Lumiq focused on measurable ecommerce performance across visibility, clicks, product engagement, conversions, purchases and tracked revenue.
Lumiq reviewed ecommerce visibility opportunities across key product categories, product types, trading card ranges and high-intent search behaviour.
The website was reviewed through the lens of how customers move from search intent into collections, product pages and purchase actions.
Paid media activity was managed around impressions, clicks, conversion volume, conversion rate and ecommerce-focused outcomes.
GA4 performance was reviewed across product views, site search, add-to-cart events, begin-checkout activity, purchases and tracked revenue.
Lumiq reviewed website and paid media performance across traffic, engagement, conversion actions and revenue contribution.
The work connected SEO, Google Ads, product discovery and reporting into a clearer structure for ongoing ecommerce growth.
Lumiq helps ecommerce brands connect SEO, paid media, website performance and reporting into one structured digital growth system.
Whether you are managing a large product catalogue, fast-moving product releases or a competitive search market, we build strategies that improve visibility, strengthen product discovery and support measurable revenue outcomes.
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